Consulting

    • Intake: you tell me your goals, challenges, and any other relevant information to determine project scope.

    • Discovery: I review your brand touchpoints across channels

    • Analysis: I evaluate the strength of your brand and efficacy of current touchpoints.

    • Review: I share a report of my findings with high-level recommendations.

    • Road map (optional): I lay out detailed, prioritized recommendations for next steps to implement findings.

    • Intake: you tell me your goals, challenges, and any other relevant information to determine project scope.

    • Discovery: I review existing messaging, customer feedback, and (optional) conduct interviews.

    • Deliverable 1: I share a positioning matrix for feedback and alignment

    • Deliverable 2: I share recommended messaging for key channels, tying back to value proposition

    • Deliverable 3 (optional): I generate a “copy bank” with versions for different use cases

  • Everything that goes into a Brand Audit, plus…

    • Channel recommendation

    • Content pillars

    • Positioning & Messaging

    • KPI recommendation

  • Website Updates might include:

    • Single page content refresh

    • Multiple pages content refresh

    • Design recommendations and creative project management with designers

    • Subpage strategy

    • Subpage content creation

    • Meta updates (based on existing SEO guidelines)

    • Keyword placement (based on existing SEO guidelines)

  • Pitch decks for the following use cases:

    • Sales overview

    • Sales proposal

    • Engagement kickoff

    • Fundraising

    • Board deck

    • All-team meeting (template)

  • In addition to project-scoped consulting and execution work, I am also available for fractional Head of Marketing work from 5-15 hours a week. This may include:

    • Integrated MarComms Strategy (including Brand Audit, Positioning, and Messaging)

    • Roadmap creation

    • Executives’ brand, including thought leadership

    • Internal comms

    • Hiring plan, process creation, and execution

    • Board decks

    • Fundraise storytelling